Hello! I’m Sylvia. Product designer. Systems thinker.

I design products and systems that bring clarity to complex problem spaces and help teams move faster.

Over 15+ years, I’ve worked across startups and global organizations like IBM, NTT, and Hitachi Digital Services — including co-founding and scaling a design studio (3→30) and leading product at a venture-backed climate fintech.

My work sits at the intersection of product strategy, UX, and systems thinking—translating ambiguity into direction, and direction into outcomes.

View selected work
About me →

I work across startups & enterprises, shaping product direction — from 0→1 products to complex platforms.

I’m drawn to inflection points, where clarity unlocks progress.

At Context Nature, I redesigned the product to unlock a new market. At Hitachi Digital Services (via consultancy), I led a global design system rollout that reduced bounce rates by 30% and cut production time in half. Earlier at SocioFabrica, a UX studio I co-founded and helped grow, I led product and design work for Fortune 500 clients — including a UI that was later patented and integrated into IBM.

I focus on simplifying complexity: making technical systems accessible to non-technical audiences, and turning dense workflows into products people can actually use.

RISD trained, I started my career in brand and high-craft design at Wolff Olins and Interbrand — a foundation that continues to shape how I think about product: clarity and craft are how strategy becomes real.

FEATURED CASE STUDIES
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Hitachi Digital Services

Brought in to implement a rebrand across Hitachi’s digital channels, I uncovered a deeper issue: fragmented decision-making across teams. By aligning stakeholders around shared principles and scalable systems, we reduced fragmentation, accelerated execution by 30–50%, and increased SQLs.

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NTT Global Threats Intelligence

I led the design of the first graphical interface for NTT’s global threat intelligence platform, transforming complex cybersecurity telemetry into an interactive system for analysts and business leaders. The platform reduced incident response time by 50% and contributed to 3x revenue growth for the cybersecurity division.

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CapeZero (venture-backed fintech)

CapeZero centralizes and operationalizes clean energy project finance data, so that teams do not have to rely on spreadsheets. I defined the early product strategy, positioning, and user experience for CapeZero’s clean-energy finance platform, enabling early customer acquisition and fundraising.

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Context Nature (venture-backed climate fintech)

Specialty Tax Accounting AI product. I led customer discovery, solution validation and product design + build supported by an incredible team of developers, data scientists and domain experts. I designed human-in-the-loop AI and reusable credit workflows that cut discovery time by ~80% and made smaller credits economically viable, with validation from U.S. Treasury/ IRS stakeholders.

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SELECTED CRAFT

Design Craft & Art Direction

While much of my work focuses on complex platforms and product systems, strong visual craft is foundational to how I design. Here are a few examples of art direction, brand storytelling and interface design:

  • Nespresso — Father's Day Campaign concept and visual direction

  • Nespresso — The Perfect Gift Campaign concept and art direction

  • Univision - Brand ideation and system design

  • NTT ESI - Interface design

  • MiPepsi Pulse - Interface design

  • Innovera - Brand storytelling and experience design

  • Nespresso — Father's Day Campaign concept and visual direction

TESTIMONIALS

  • "Sylvia excels at bringing clarity to complex, chaotic environments. She organizes and sequences the work thoughtfully, helping teams move forward with focus and confidence rather than feeling overwhelmed.”

    —Menaka Thillaiampalam, Former CMO, Hitachi Digital Services

  • "Sylvia is exceptional in stakeholder conversations—always sharp, well prepared, and skilled at drawing out the right insights. She creates comfort in difficult moments and naturally bridges perspectives across product, engineering, and cultures."

    —Sr. Engineering Leadership, Hitachi Digital Services

  • "From understanding the role we play in this industry, and how our brand strategy needs to bring this to life, to helping narrow what customers segment we should be focusing on given the stage of our product, Sylvia has added a lot of value."

    —Manish Hebbar, CapeZero, CEO

  • "A great partner, Sylvia has a remarkable ability to bring order to complex, fast-moving projects. She excels at documenting dependencies and navigating uncertainty while ‘herding many cats’ across teams and partners. Even when timelines or stakeholders shift, she quickly recalibrates and keeps momentum going.”

    —Engineering PM, GlobalLogic

  • "Very satisfied! The team’s flexibility and ability to adapt to the changing requirements on the customer end, and needs in terms of speed and deadline, was very, very advantageous."

    —Mayan Mathen, Former Chief Technology Officer, NTT

AWARDS & PRESS