¡Hola! I’m Sylvia.
I’m a design leader helping organizations transform complexity into clarity—translating research, business goals, and stakeholder alignment into intuitive products and experiences.
Over the last decade, I co-founded and managed SocioFabrica, an award-winning UX design and engineering agency. I led our cross-functional team to build innovative product experiences for NTT & IBM, redesigned the end-to-end product experience for Ruth Health to improve maternal health outcomes, and supported Nespresso with national product launches. Most recently, I was the CPO and co-founder at Context Nature, a venture-backed climate finance tech startup.
Previously, I worked at global consulting firms advising companies in creative strategy, experience design, branding and innovation for clients that include: PwC, Better Place, CPUC, (RED), PepsiCo, Target, Starbucks.
Featured Projects
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Hitachi Digital Services
Coming soon
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Context Nature
Specialty Tax Accounting AI product. As Chief Product Officer I lead customer discovery, solution validation and product design + build supported by an incredible team of developers, data scientists and domain experts.
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Official
Official, a web 3 product democratizing ownership, needed help taking their product from initial concept to a sound customer offering. Consulting as their Design Lead, I helped them further define the product, streamline the experience and designed tools for implementation and growth.
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Innovera
AI product & service embedding innovation to product management. I helped them develop an identity system and web that they have continued to build on as the product and offering matures.
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CapeZero
As CapeZero was gearing for launch, they were searching to differentiate in the tax equity financial modeling space. As the project owner, I assembled a team to define positioning and bring the brand to life.
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NTT Global Threats Intelligence
With as a growing business threat, NTT aimed to capture the business audience. But, their main cybersecurity product was inaccessible to these decision-makers. I led this 2-year long project at SocioFabrica designing an innovative product experience from the ground up and relaunching this service to increase addressable market.
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Ruth Health
Access to quality maternal healthcare in the US is stratified by race, ethnicity and income. Ruth Health aims to solve for that by providing affordable Telehealth. I led a year long engagement at SocioFabrica helping fine-tune product-to-market fit, branding and the end-to-end product experience.
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Farm from a Box
Regenerative toolkit Farm from a Box was seeking to redesign their website to increase adoption and better communicate income opportunity of their solution. I led a year-long project at SocioFabrica fine-tuning market fit and redesigning their site which helped double purchase intent and earned a Shorty Award for Social Good.
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Catalina Labs
Startup Catalina Labs aimed to quickly resolve customer’s WiFi connectivity issues. I led a six month project at SocioFabrica helping them refine positioning, streamline the product experience and develop their marketing strategy. Our work contributed to their growth, which ultimately resulted in a successful exit to Asurion.
Growing up in Puerto Rico shaped my purview of the world: the geographic constraints taught me to be resourceful, the ocean’s horizon instilled curiosity for what lies beyond, and the warmth of a close-knit community made me joyful and optimistic. These characteristics inform how I work.
Areas of Expertise
Design Leadership
Helping organizations go from something abstract to tangible and viable in the market
Leading brand and product experience efforts end to end
Creating systems to scale vision from product to marketing
Operationalizing strategy through values, culture & processes
Aligning with C-level executives and facilitating design sprints with cross-functional teams contributing to strategy, concept & product definition
Identifying and materializing new market opportunities
Customer Experience Strategy
Materializing net-positive products, services, and experiences
Leveraging systems thinking to align multiple stakeholders and co-create new models for delivering products and services
Researching customer journeys to uncover friction points and areas for strategic differentiation
Implementing equity-focused UX design practices that increase addressable market
Evolving products and experiences to drive growth and optimize operations
Design Management & Operations
Building design teams from scratch, establishing processes and capabilities to support the product life cycle end-to-end
Managing hybrid teams spanning research, content strategy, UX, UI, brand, systems and marketing disciplines
Responsible for recruiting, hiring, career coaching and capacity building for individual contributors and managers
Establishing design process, optimizing performance management and streamlining collaboration with developers and marketers
Accountable for project scoping, budget, team make up (including identifying and securing domain knowledge expert partners), project performance and outcomes
Product Design
Creating measurably successful products
Collaborating with leadership to define business and customer needs, translate those into requirements and scope, and plan, execute and measure project performance
Designing, managing build out, and delivering functional and easy-to-use experiences that achieve measurable outcomes
Growing impact and agility of UX across organizations by creating design systems and enabling quick experimentation
Let’s collaborate! Drop me a line or connect with me via LinkedIn.
