Problem
The New Orleans Business Alliance (NOLABA) is a public-private partnership that serves as New Orleans’ official economic development organization. In a city plagued by corruption scandals and a struggling economy post-Hurricane Katrina, this new organization needed to establish awareness and trust as the go-to organization and liaison between the City and the private sector.
User Research
We conducted research and facilitated co-creation sessions with government, investors and community leaders to define goals
Solution
Mapped the system, identified needs and roles and designed the experience
To build trust, we created a communication strategy that emphasized connection, simplification, transparency, and coming together to build something greater. We created a brand that renders NOLABA as a transparent hub of economic collaboration, championing the people in the community and showcasing New Orleans a an open, business-friendly environment
We created an online hub that showcased information to attract investors, empower small business-owners and educate the community about opportunities and incentives.
Results
Since launch, user acquisition has increased by 71% and engagement by 40%. Furthermore, not only were the founders and team members ecstatic about their relaunch, patients loved the new experience.
Curious to learn more about my design process for this project?
Angela Kyle, Strategy & Business Development Director, New Orleans Business Alliance